.. give it a WURL!   
This FREE service lets you make WURLs. A WURL is like a website favorite or shortcut. Once you create one here, you can use it instead of the original long URL anywhere.. Go ahead.. give it a WURL!
1. Enter your long URL here (example: http://www.yahoo.com):
2. Type below the characters that you see in this image:
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3. Click this button:  

GREAT FEATURE: Drag this link: <WURL it> to your links bar or bookmarks; later, when you want to create a WURL of a website you're looking at, just click on that link and a WURL will automagically be created for you!